Jordan Brand revealed the Jordan Strength collection at an event held at Athletic Gaines, a training facility in Beverly Hills run by performance coach Travelle Gaines, according to a press release distributed on PR Newswire. The collection includes dumbbells, kettlebells, barbells, an adjustable bench, a soft plyo box, and a half rack with integrated storage.
The equipment is finished in black, red, and cement colorways and includes Elephant Print accents on the dumbbells and kettlebells, along with references to Michael Jordan’s six NBA championships, according to the press release. The full collection becomes available October 13 at NikeStrength.com and at participating Dick’s Sporting Goods locations. Sneakers Cartel and Complex reported prices ranging from about 25 dollars for accessories to 1,750 dollars for the half rack, figures that come from those outlets rather than from Jordan Brand directly.
Key takeaways
- Jordan Brand unveiled the Jordan Strength collection on September 15, 2026 at Athletic Gaines in Beverly Hills.
- The line includes dumbbells, kettlebells, barbells, an adjustable bench, a soft plyo box and a half rack with integrated storage.
- It is produced under license by Dimension 6 Fitness of Portland, Oregon, which also makes Nike Strength equipment.
- The collection reaches NikeStrength.com and participating Dick’s Sporting Goods locations on October 13.
- Garage Gym Products and Fitgearsource both describe it as the first gym equipment line from Jordan Brand.
Same Manufacturer as Nike Strength
Jordan Strength is produced under license by Dimension 6 Fitness, a Portland, Oregon company that also designs and manufactures Nike Strength equipment, according to Complex and the press release. Nike entered the training equipment category with Nike Strength in 2023 and has since expanded it through retail and gym partnerships in the United States and internationally, according to Complex.
The launch extends Jordan Brand beyond its established footwear, apparel, and streetwear businesses into gym hardware. Garage Gym Products described the range as the first fitness equipment line to carry the Jordan name, and Fitgearsource called it Jordan Brand’s first dedicated entry into functional strength hardware.
Part of a Broader Shift
Retail Dive reported that Nike CEO Elliott Hill said last year the company was making progress on rebalancing its footwear inventory and diversifying its product assortment, which had been overindexed with classic franchises including Air Force 1, Air Jordan, and Dunk. Dimension 6 Fitness, headquartered in Portland, Oregon, designs, develops, distributes, and markets premium strength training equipment under both the Nike and Jordan brands, according to the company’s own description in the press release.