When the decision is big, get the industry brain in the room.

Marrow Advisory is Ryan's judgment aimed at one decision: yours. Not a subscription, not a report you file away. A focused engagement that ends with a call you can act on, and when you need it, the people to execute it.

Anyone on our list with a real decision on the table. A founder deciding whether to enter a category. An operator weighing a reposition. A PE firm sizing up a target. A manufacturer launching a line. A hotel adding wellness. If you're about to make a move and want the industry's sharpest read before you commit, this is your door.

It starts with your application and a call to understand the decision. From there we scope a fixed engagement: one decision, one clear deliverable, one price agreed up front. No open-ended commitment, unless you decide you want ongoing access, and then Intelligence is waiting.

Most people advising this industry have only studied it from the outside. Ryan Hawkes built it from the inside: twenty-two years designing the facilities, specifying the equipment, building the brands, and building, operating, and selling a club of his own. Today the operators, developers, manufacturers, and investors shaping where the industry goes bring him the calls that matter most, from private equity sizing up a target to a brand entering a new category. And he doesn't do it alone. Behind every engagement is a firm that reads this industry every day. Plenty of people can hand you the data. We interpret it: what the current numbers say, how the past trends set it up, where we believe it's going, and what you should be watching for. Lived operator experience, plus the research and the read to make sense of it. That's why they come to Marrow.