THE MOVES Mindbody’s owner plans to benchmark studios against 110,000 venues.
Playlist, which owns Mindbody, launched AI Insights on September 22, 2026, including a benchmarking tool set…
The Moves
How operators and brands are repositioning: launches, formats, pricing and the strategic bets reshaping the fitness floor.
THE MOVES 
THE MOVES Jordan Brand Enters Gym Equipment With Jordan Strength Collection
Jordan Brand unveiled Jordan Strength on September 15, 2026, a line of gym equipment designed and…
THE MOVES Peloton just made its cheapest treadmill. It folds.
Peloton launched Tread Flex on September 22, 2026, its most affordable treadmill yet, with a folding…
THE MOVES Walmart is going back into Medicare Advantage. Its first attempt ended in 2024.
Walmart and SCAN announced plans on September 16, 2026, to launch a co-branded Medicare Advantage plan,…
THE MOVES On signed the world’s best player. It still doesn’t have a boot to sell him.
On signed Kylian Mbappé on September 18, 2026, ending his partnership with Nike, as the brand…
THE MOVES WHOOP is selling a cancer test the FDA has never approved. It did not have to.
On 18 August WHOOP made Advanced Labs available without a wearable membership for the first time,…
THE MOVES Solidcore does not call itself a Pilates brand.
The paragraph at the bottom of a company’s press releases is the most deliberate sentence it…
THE MOVES Crunch put the boutique studio inside a budget gym
On 3 August, Crunch Fitness set out the studios going into its next-generation clubs: reformer Pilates,…
THE MOVES Strength stopped being the alternative. It became the main thing.
For most of the modern gym’s history, the weight room was the back of the house.…
THE MOVES Garmin just bought the coach
The device makers are buying the human layer you already employ.