A studio owner checking their own numbers usually has nothing to measure them against except last month. Playlist is now offering that comparison, using anonymized data pooled across its brands.
Playlist, the company that owns Mindbody, launched AI Insights on September 22, 2026, according to its release. The suite includes weekly AI performance summaries, Clients at Risk and Big Spenders predictions, Comparative Analytics, a Forecasted Revenue dashboard in beta for select US studios, and a Mindbody AI Assistant, also in beta. The benchmarks are set to be informed by anonymized data from more than 110,000 venues across Playlist’s brands, the release said.
Weekly AI Insights, Clients at Risk and Big Spenders are included on every Mindbody plan at no additional cost, while Comparative Analytics is limited to the Accelerate and Ultimate plans, according to Mindbody’s product page. The benchmark comparison itself sits on the higher tiers. Playlist says businesses using its analytics averaged $1.4k a month higher gross merchandise value, and that users of the Clients at Risk tool saw 19% higher rebooking, according to the release. Chief Product Officer Jess Huang said in the release: “Every operator in this industry has been told AI is going to change their business, but a solo owner shouldn’t need a data team to understand how. AI Insights helps every business owner make sense of the numbers and name their next move.”
Key takeaways
- Playlist, the owner of Mindbody, launched AI Insights on September 22, 2026, bringing several analytics tools under one product name.
- The tools include weekly AI performance summaries, Clients at Risk and Big Spenders predictions, Comparative Analytics, a Forecasted Revenue dashboard in US beta, and a Mindbody AI Assistant.
- Benchmarks are set to be informed by anonymized data from more than 110,000 venues across Playlist’s brands.
- Comparative Analytics is limited to the Accelerate and Ultimate plans; the other AI Insights tools are on every Mindbody plan.
- Playlist’s claims of $1.4k higher monthly gross merchandise value and 19 percent higher rebooking are its own averages, not independently verified, and it published no methodology.
Playlist’s Numbers, Not Verified Results
Those figures, the $1.4k lift and the 19% rebooking increase, are Playlist’s own reported averages, not independently verified outcomes. Independent fitness-industry outlet All Things Fitness and Wellness noted that Playlist did not provide additional methodology or data in the announcement to establish whether use of the Clients at Risk feature itself caused the 19% difference.
Those figures, the $1.4k lift and the 19% rebooking increase, are Playlist’s own reported averages, not independently verified outcomes.
What an Operator Does With It
If your studio’s data feeds into the same pool being used to build these benchmarks, the two real questions are what tier you’d need to actually see the comparison, and what your own numbers look like next to a benchmark set to draw on 110,000 venues you’ve never seen.
Do you know which tier your Mindbody account is on, and whether you’re paying for a benchmark you can’t actually see yet?