Walmart already tried a co-branded Medicare Advantage plan once. That one ended in 2024.
Walmart and SCAN, a health plan, announced on September 16, 2026, plans to launch a new co-branded Medicare Advantage plan in two states, according to Walmart’s release, titled “Walmart and SCAN to Launch Co-Branded Medicare Advantage Plan.” The plan is expected to be available to more than two million Medicare enrollees, pending regulatory review and approval. Offerings may include pharmacy and vision services, and food and over-the-counter benefits, according to the release, along with a nutrition and wellness platform called Everyday Health Signals.
Key takeaways
- Walmart and health plan SCAN announced plans on 16 September 2026 to launch a co-branded Medicare Advantage plan in two states.
- The plan is pending regulatory review and approval. It is expected to be available to more than two million Medicare enrolees.
- This is not Walmart’s first co-branded Medicare Advantage plan. UnitedHealthcare Medicare Advantage Walmart Flex launched in Georgia for the 2023 plan year and ended in 2024, alongside the closure of all 51 Walmart health centers.
- Walmart Insurance Services has sold Medicare plans from Humana, UnitedHealthcare and Centene’s Wellcare in all 50 states since 2020. The SCAN plan sits alongside that brokerage business.
- Walmart is SCAN’s second big-box partner, after a Costco-branded Medicare Advantage collaboration announced in August 2026.
Walmart’s first attempt at a co-branded Medicare Advantage plan, UnitedHealthcare Medicare Advantage Walmart Flex, launched in Georgia for the 2023 plan year, according to Walmart’s own September 2022 announcement. Becker’s reported on April 30, 2024, that the plan ended as part of Walmart’s decision to close all 51 of its health centers, which the company attributed to a challenging reimbursement environment and rising operating costs.
Walmart is not new to selling Medicare coverage more broadly. Walmart Insurance Services, the retailer’s licensed insurance agency, launched in 2020 and sells Medicare Advantage, Medicare Supplement, and Part D plans from carriers including Humana, UnitedHealthcare, and Centene’s Wellcare, in all 50 states, according to Retail Dive. The new SCAN plan sits alongside that existing brokerage business rather than replacing it.
SCAN serves nearly 460,000 members across 33 counties in California, Arizona, Nevada, Texas, New Mexico, and Washington, according to SCAN’s own description of itself. “At SCAN, we believe healthcare is better when it is personalized to the individual, and when members choose to opt in, data can help us deliver a more relevant experience tailored to their needs,” said Zack Myers, SCAN Health Plan’s national general manager, in the companies’ announcement. “Combined with Walmart’s breadth across food, pharmacy, vision and other health and wellness services, and SCAN’s deep Medicare expertise, we can create a more connected experience.”
A Second Big-Box Partner for SCAN
This is also not SCAN’s first big-box retail partnership. SCAN announced a similar collaboration with Costco in August 2026, offering Costco-branded Medicare Advantage plans, according to Healthcare Finance News. Walmart is now the second major retailer SCAN has paired with under this model, four years after Walmart’s own first attempt at the format ended.
Walmart already tried a co-branded Medicare Advantage plan once. That one ended in 2024.