THE BUILD Equinox’s next Manhattan club is a destination tier built around lifting and recovery
Equinox's Terminal Warehouse club in West Chelsea opens November 10, according to Athletech News, and a…
Latest
THE BUILD 
THE BUILD Life Time’s next Boston club will have 40-foot ceilings. It’s going inside a pier from 1913.
Life Time announced on October 6, 2026, plans for an approximately 45,000-square-foot club at Boston's Commonwealth…
THE MONEY Employer health costs are set for their biggest jump since 2003. GLP-1s are part of it.
Mercer's early 2026 survey results project an 8.2% rise in employer health benefit costs per employee…
THE MOVES Mindbody’s owner plans to benchmark studios against 110,000 venues.
Playlist, which owns Mindbody, launched AI Insights on September 22, 2026, including a benchmarking tool set…
THE MOVES Jordan Brand Enters Gym Equipment With Jordan Strength Collection
Jordan Brand unveiled Jordan Strength on September 15, 2026, a line of gym equipment designed and…
THE SCIENCE Power Plate Launches RESET Collection for People on GLP-1 Medications
Power Plate announced the RESET Collection on September 17, 2026, a set of three structured training…
THE MONEY Daxko bought the software that runs the gym’s kids’ room.
Daxko, which makes software for gyms and YMCAs, acquired childcare compliance company Alaris on September 16,…
THE MOVES Peloton just made its cheapest treadmill. It folds.
Peloton launched Tread Flex on September 22, 2026, its most affordable treadmill yet, with a folding…
THE MOVES Walmart is going back into Medicare Advantage. Its first attempt ended in 2024.
Walmart and SCAN announced plans on September 16, 2026, to launch a co-branded Medicare Advantage plan,…
THE MOVES On signed the world’s best player. It still doesn’t have a boot to sell him.
On signed Kylian Mbappé on September 18, 2026, ending his partnership with Nike, as the brand…